A person holding a basketball

Description automatically generated

Sidelines is extending their operations to reach the NBA, giving free game-changing features and tools for analysis, after having an already successful NFL season.

Sidelines have succeeded in extending their operations to cover this current season of NBA, while also giving their basketball fans features that are out of this world with real-time odds comparison, expert analysis of the game and a comprehensive team and player statistics with predictions that are data-driven.

According to the co-founder and CEO of Sidelines, Or Lifshitz “We’re arming bettors with a set of tools and features that are backed up by some seriously advanced technology, yet all in a way that is streamlined and extremely user-friendly.” He also said that “Today’s sports betting world is saturated with big data and analytics and it can be intimidating for people to navigate. So we’re happy to offer these same tools to bettors for free in order for them to get an edge over bookies and make more informed decisions.”

You now have access to real-time odds comparison from all legal, regulated US sportsbooks with Sidelines, if you want to place bets on the NBA and other leagues. With this, users can keep track of betting odds, opening lines and line movement, seeing as sportsbooks all list different odds for the same contests and you get the best value on all your bets.

A picture containing person, outdoor, young, boy

Description automatically generated

Also, there’s going to be an all-inclusive news center, giving you updates on the NBA, with player and team statistics, lineup information, injuries and much more included in the coverage.

According to Lifshitz, “Two years ago, none of this would have been possible. Then, if people wanted to place a bet on a game, they had to do it illegally and rely on blackmarket bookies or offshore sportsbooks that were unregulated. With legalization beginning to spread across the US, we’re proud to serve the needs of this newly emerging and exciting market.”

He’s actually right

Only four states allowed legal sports betting (Oregon, Delaware, Montana, and Nevada) at the time the US Supreme Court overturned the Professional and Amateur Sports Protection Act (PASPA) in May 2018. Sports betting has been made legal in 21 states not up to two years later, with more states coming up. 

The gaming industry and professional sport leagues also took notice of this trend. Leagues, sportsbooks, casinos, broadcasters and even individual sport teams are now going into partnership now that it has been legalized. The UFC, NBA, NFL, MLB and NHL now have deals with betting partners like Caesars, MGM Resorts, FoxBet, FanDuel, William Hill, and DraftKings. Included in these deals are access to branding that has to do with digital assets like social media platforms and logos, and also revenue and real-time data sharing.

Adam Silver the NBA Commissioner now uses quotes like being “brought out of the underground and into the sunlight,” considering the fact that this topic was once a taboo, even though it was something everyone was aware of.