Ajamu Kambon had a dream: he wanted to change the world through music, but didn’t know where to start. How would he penetrate the oversaturated music industry with such force and precision that it would cause ripples throughout the business?
Ajamu Kambon was introduced to NYC nightlife while interning on Wall Street during summers in between semesters spent studying at the University of Virginia’s McIntire School of Commerce. It was during his nights out that he met his current business partner and co-owner of Deep Root Records, Francis Mercier, an established producer and DJ.
Thus began a beautiful friendship: after meeting Mercier, Kambon created meaningful connections within the music industry, eventually expanding his influence to where it is today. With Kambon’s dream and a passion for music that resonates with the human spirit, he slowly established what is now known as Deep Root Records, an independent record label built from the ground up.
Deep Root Records was officially established in 2015 as an American independent record label and entertainment company aimed at discovering & breaking exceptional talent. Early on, Deep Root Records strived to secure publishing deals, high-profile events, and sync placements within major television programs for artists signed to the label. Now, Deep Root works with major brands, networks, and entertainment conglomerates such as Spotify, Snapchat, Netflix, BBC Radio 1, Facebook, Amazon, Red Bull, PayPal, BMW, IBM, Disney, Nike, The NFL, The NBA, Madison Square Garden, Samsung, Budweiser, Adidas, Under Armour, Dior, Vogue, Serafina Hotels, BET, Porsche, PUBLIC Hotels, Tao Group, Hugo’s Group, SIXTY Hotels, and many more.
Due to the team’s continuing dedication and creativity under Kambon’s leadership, the label has seen a 500% growth rate over the past years. The majority of growth stems from Deep Root Records remaining true to its brand and never compromising their original vision. Deep Root Records has always been a recording company that delivers music to its listeners not just out of obligation, but out of artistic longing for creation. They don’t just create sounds that are pieced together to form a harmonious piece of music; they create experiences.
As a testament to their hard work, Deep Root Records’ artists have experienced incredible success. Many artists have garnered support from some of the most influential names in electronic music, including Diplo, Skrillex, Tiesto, The Chainsmokers, Afrojack, Roger Snachez, Erick Morillo, and many more. Their major records continue to chart on Beatport, Traxsource, Spotify, and SoundCloud, reaching over millions of plays to date. Deep Root Records’ artists have gone on to have their records played on stations such as iHeartRadio, SiriusXM, Radio FG, and BBC Radio 1. They also perform at popular venues like Marquee NY, Kremlin (Lisbon), Lavo, The Key (Paris), Space Monki (Switzerland), Elektricity, FLUXX, PACHA, SPACE, OUTPUT, SOHO Grand, Schimanski, Le Poisson Rouge, and the list goes on.
Today, Deep Root Records has over 150,000+ fans and followers, 35 signed artists, 50+ record releases and 200+ events under its wing. Deep Root Records continues to push the envelope of what an Independent Record Label should be, as it celebrates its fifth anniversary.
In these trying times, Deep Root Records has started the #UnitedByMusic relief fund, which aims to combat the terrible affliction that is caused by the COVID-19 global pandemic. Partnering with The Recording Academy / Grammys, non-profit MusiCares, and RadioFG, Deep Root Records event series Deep Root Sessions will be donating all proceeds to struggling Musicians, Creatives, and Nightlife Professionals, whose livelihoods have been negatively affected by COVID-19.
There is much work to do before Ajamu Kambon can safely say that he has finally achieved his dream. The man is constantly dreaming and consistently innovating. Upon the many successes of Deep Root Records, he finds more and more opportunities to change the world of music for the better, but it would be a great disservice to say that Kambon hasn’t already made a huge, lasting impact in the industry forever.