Press Release Templates

Getting a press release together takes time and is important that it is formatted correctly to tell your story correctly and also provide the tools for people to be able to understand what you are talking about as well as contact you. Here are a few press release templates to help you get on your way.

New Product or Service Press Release Template

Use this template for announcing a new service you’ll be providing or a new addition to your product line.

FOR IMMEDIATE RELEASE: [Date]

[Contact Name]

[Organization Name]

[Phone Number]

[Email]

[Press Release Title]

[Press Release Subhead (One Line Maximum)]

[City, State]: [Company name] today announced [name of new product/service], a new [product/service]. [Name of new product/service] is [description of product/service] and offers a new way for [target customer type] to [benefit or features].

“[Quote from higher-up in the company about the product/service],” says [name], [title] at [company]. “[Additional quote].”

Features and benefits of [product/service] include.

  • Benefit or feature #1
  • Benefit or feature #2
  • Benefit or feature #3

[Product/Service] will be available starting [availability date], at [price point]. For more information on [product/service], visit [URL of product page].

About [Company]: [3-4 sentence description of your company and its recent accomplishments, if applicable].

Fundraising Press Release Template

If you’ve raised a round of fundraising, announce it with this press release template.

FOR IMMEDIATE RELEASE: [Date]

[Contact Name]

[Organization Name]

[Phone Number]

[Email]

[Press Release Title]

[Press Release Subhead (One Line Maximum)]

[City, State]: [Company name] today announced a new round of series [letter] funding of [sum of money] at a valuation of [total valuation (if you choose to disclose)]. This round of funding was led by [name of lead investor] with participation from [name of other participating investors, if applicable].

“[Quote from investor representative about the funding],” says [name], [title] at [company]. “[Additional quote].”

“[Quote from higher-up in the company about the funding],” says [name], [title] at [company]. “[Additional quote].”

This new round of funding will be used to [main reason of fundraising]. Specifically, the areas that the company will focus on are:

  • Area of focus #1
  • Area of focus #2
  • Area of focus #3

[Summarize the company’s growth accomplishments to date so readers are caught up on the company’s progress].

About [Company]: [3-4 sentence description of your company and its recent accomplishments, if applicable].

New Partnership Press Release Template

This release is for announcing partnerships and/or product integrations. There is a separate template for mergers and acquisitions, so head there if that’s what you’re announcing.

FOR IMMEDIATE RELEASE: [Date]

[Contact Name]

[Organization Name]

[Phone Number]

[Email]

[Press Release Title]

[Press Release Subhead (One Line Maximum)]

[City, State]: [Company name] today announced a new partnership with [partner/company name]. This partnership will [goal of partnership to new and existing customers].

“[Quote from higher-up in the company about the partnership],” says [name], [title] at [company]. “[Additional quote].”

“[Quote from new representative of the partner about the partnership],” says [name], [title] at [partner company]. “[Additional quote].”

The benefits of this new partnership include.

  • Benefit or feature #1
  • Benefit or feature #2
  • Benefit or feature #3

About [Your Company]: [3-4 sentence description of your company and its recent accomplishments, if applicable].

About [Partner]: [3-4 sentence description of the new partner and its recent accomplishments, if applicable].

Momentum or Milestone Press Release Template

FOR IMMEDIATE RELEASE: [Date]

[Contact Name]

[Organization Name]

[Phone Number]

[Email]

[Press Release Title]

[Press Release Subhead (One Line Maximum)]

[City, State]: [Company name] today announced [description of momentum or major milestone]. This milestone is a major move for [company name] on its mission to [main goal of company]

“[Quote from higher-up in the company about the milestone],” says [name], [title] at [company]. “[Additional quote].”

This news comes in the wake of many recent initiatives and accomplishments of the company, including:

  • Initiative or accomplishment #1
  • Initiative or accomplishment #2
  • Initiative or accomplishment #3

[Additional quote, if desired].

To learn more about [milestone], click here [link to website page about the milestone].

About [Your Company]: [3-4 sentence description of your company and its recent accomplishments, if applicable].

Hiring an Executive Press Release Template

Announcing a new CEO, executive, C-level professional? Tell the world your good news with this template

FOR IMMEDIATE RELEASE: [Date]

[Contact Name]

[Organization Name]

[Phone Number]

[Email]

[Press Release Title]

[Press Release Subhead (One Line Maximum)]

[City, State]: [Company name] today announced that [name of new executive] will be joining [company] as [title], effective [date of joining].

[Name] will be joining company from [former company], where [he/she] was [former title] for [length of tenure]. [Name] will be brining [his/her] experience in [area of expertise] to [company] to [goal of company or role].

Additionally, [name]’s experiences that will benefit [company] moving forward include:

  • Experience 1
  • Experience 2
  • Experience 3

“[Quote from new executive about joining the company],” says [name]. “[Additional quote].”

“[Quote from higher-up in the company about the hiring],” says [name], [title] at [company]. “[Additional quote].”

[Additional quote, if desired].

About [Your Company]: [3-4 sentence description of your company and its recent accomplishments, if applicable].

Winning an Award Press Release Template

You won an award? Congrats! Use this template to publicize the great news.

FOR IMMEDIATE RELEASE: [Date]

[Contact Name]

[Organization Name]

[Phone Number]

[Email]

[Press Release Title]

[Press Release Subhead (One Line Maximum)]

[City, State]: On [date of award win], [award giver] named [company] the winner of [award] at [event]. The award recognizes [reason for award]. Previous winners include [name previous prestigious winners of the award, if appropriate].

“[Quote from higher-up in the company about the award],” says [name], [title] at [company]. “[Additional quote].”

“[Quote from award giver about your company’s win, if available],” says [name], [role] at [award giver]. “[Additional quote].”

[Input additional content about the award, the ceremony where it was presented, and/or the methodology of award selection, if appropriate].

About [Your Company]: [3-4 sentence description of your company and its recent accomplishments, if applicable].

Major Customer Acquisition Press Release Template

Finally, you signed that household name company as an official customer. Use this template to highlight the achievement and the details.

FOR IMMEDIATE RELEASE: [Date]

[Contact Name]

[Organization Name]

[Phone Number]

[Email]

[Press Release Title]

[Press Release Subhead (One Line Maximum)]

[City, State]: [Company name] today announced it has signed on with [customer name] as their [product/service name] for [function of product/service]. [Company name] is excited to partner with [new customer] to provide [benefit of product/service].

“[Quote from higher-up in the company about the new customer],” says [name], [title] at [company]. “[Additional quote].”

“[Quote from customer about partnership],” says [name], [title] at [partner company]. “[Additional quote].”

[Additional brief overview of the deal’s details and/or benefits, if applicable].

About [Your Company]: [3-4 sentence description of your company and its recent accomplishments, if applicable].

About [Partner]: [3-4 sentence description of the new customer and its recent accomplishments, if applicable].

Merger/Acquisition Press Release Template

If you’re merging with, acquiring, or being acquired by another company, announce the news and briefly outline the details here.

FOR IMMEDIATE RELEASE: [Date]

[Contact Name]

[Organization Name]

[Phone Number]

[Email]

[Press Release Title]

[Press Release Subhead (One Line Maximum)]

[City, State]: [Company name] today it has [merged with/acquired/been acquired by] [company], effective [date].

“[Quote from higher-up in the company about the new merger/acquisition],” says [name], [title] at [your company]. “[Additional quote].”

“[Quote from higher-up in second company about the new merger/acquisition],” says [name], [title] at [second company]. “[Additional quote].”

For more information on how the [merger/acquisition] will affect current customers, please click here [link to further information].

About [Your Company]: [3-4 sentence description of your company and its recent accomplishments, if applicable].

About [Other Company]: [3-4 sentence description of the new customer and its recent accomplishments, if applicable].

There are many ways to write a press release. We hope these help you get started!